What do consumers in 2022 value? Good quality products and services at an affordable price? Sure. But how about ethics or community service? Well, today’s guest explains how brands can expand their target audience by concentrating on the things that really matter. Edwin Muhammad is the Founder of Brainwash Media, an innovation agency that’s committed to empowering people through social impact. His team develops unique projects and marketing campaigns that provide creative solutions to social problems. And…he’s also a friend of Gerard’s! (Yes, ANOTHER guest who personally knows Gerard. He can’t help that he’s popular.) Edwin shares how brands that have a social impact and empower others can influence consumers in positive ways. Plus, he spills why he decided on the name “Brainwash Media” (not fake news). Listen in and learn something new today!
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