Podcasting Your Brand – Episode 41: Your Trailer Track and Show Art (The Technical Side of Launching, Part 3)

Building Your Brand Through the Power of Podcasting

In Part 3 of this series of episodes, The Technical Side of Launching, I’ll cover for you the two pieces of content required for you to submit your show to the platforms: your trailer track and your show art. I’ll begin with a bit of history of the trailer episode, so you can understand the purpose behind it. Then, I’ll share the two options people typically consider when deciding on how to introduce their show to the world, along with two other approaches I’ve developed launching dozens of podcasts over the years. Next, I’ll turn towards tips on your show art, beginning with the main specifications required by the podcast platforms, so yours isn’t rejected. Then, I’ll guide you through several considerations for the design of your show art–both what to do and mistakes to avoid. Plus, I’ll share my thoughts on the debate of having your own image as part of your show art or not. When is it important to show your face, and when is it perhaps a waste of your graphic real estate? And, finally, I’ll help you find resources to secure your own show art. It’s another episode chock-FULL of tips to help you podcast your brand in the best way for YOU! Listen in and let’s do this…!