Podcasting Your Brand – Episode 47: Defining Your Ideal Listener (Podcasting 101)

Building Your Brand Through the Power of Podcasting

For my next Podcasting 101 topic, I’ll dive into defining your ideal listener. Knowing the people who are listening to you (and who you WANT to be listening to you) is critical in deciding the content to present on each episode and also for presenting yourself and your show to the right potential sponsors, partners, and guests. So, it is critical to think about who you are creating your show for–both in initially developing your show and when you are evolving it over time. As a natural continuation of my last lesson on your podcast being all about your listeners, on this episode, I’ll break down how to define the ideal listener of your own show. Listen in and let’s do this…!