Podcasting Your Brand – Episode 57: SEO Basics for Podcasting (Podcasting 101)

Building Your Brand Through the Power of Podcasting

Today, we will decode the power of SEO for your podcast! I will start off with a brief intro into the concept of search engine optimization and by sharing an SEO-inspired listener question. Then, I will help you boost the relevancy of your list of keywords from Episode 56 with two of my favorite online tools for finding both the best keywords for your content, and also the best content for your keywords. Next, I will run through optimizing your podcast’s general hosting account settings for discoverability and share my method for putting together SEO-friendly episode titles and descriptions. And, I will end this Podcasting 101 topic with some final SEO thoughts–and, spoiler alert–they aren’t from me. Listen in and let’s do this…!