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Building Your Brand Through the Power of Podcasting, hosted out of

Boynton Beach

Considering a podcast for YOUR brand’s content offerings? Be sure your show not only represents your brand’s quality, mission, and message, but is also maximized for success! Learn the tools to properly launch and then build your brand through the power of podcasting on Podcasting Your Brand.

“The only thing more powerful than your voice
is your spirit to use it.”

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Today, I want to make sure you are thinking strategically about your podcast in terms of the holidays and heading into the new year. What should be on your end-of-year to-do list? And, what opportunities might you be able to take advantage of? Well, I will first be sharing some considerations you should think through and plan for in terms of how the holidays will impact your show’s production and release schedule. Then, I will help you find those special holiday-related opportunities you do NOT want to miss out on. And, finally, I will end with a couple of thoughts on how to plan for your next year of podcasting. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
Click for Info and Audio!
Audience engagement is a key component to the success of most podcasts and podcasters. So, how do you do it? I will first run through the many benefits that come from engaging with your listeners. Then, I will give you a run down of ways to have that kind of back-and-forth relationship with your audience that goes well beyond your closing calls to action. And, nope… I am NOT talking about social media. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!
Click for Info and Audio!
I had the honor of presenting twice virtually at the 4th annual Afros & Audio Podcast Festival this past October, and I am sharing one of those presentations on monetization here with you today! I will be highlighting the tactics I have used over the years to design shows that are ripe for sponsorship and other types of monetization. First, I will explain why, as a blanket rule for podcasters, the CPM model of advertising is NOT an ideal way to go and instead offer you an alternative approach. From there, I will give you a roadmap for tapping into your resources to prime your show’s format for monetization and share various ways to monetize your show above and beyond packing it full of ads and turning off your listeners. Come discover several, less-obvious ways to monetize your podcast platform and optimize the return on investment with every episode. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
Click for Info and Audio!

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  • "First if all...I miss your laugh. Second, I met Gerard once and he was funny and charming and of course, smart. He's just like I remember. I rarely find the time to listen to podcasts. But I am going to make the time to listen to this!"

    Laure, on Fresh Mix
    Laure, on Fresh Mix Rossford, OH

  • "This was fantastic, Jaime Legagneur! I got a chance to know your brother a bit through the musicals (Into the Woods, comes to mind). He still went by Gerry at that time! I loved hearing your laugh on this, the photos are beyond amazing, and the stories were great. I wanted to send you both hearty congrats on a fabulous intro episode, and best wishes for continued success."

    Nini, on Fresh Mix
    Nini, on Fresh Mix Cleveland, Ohio

  • "Just listened to the Welcome Interview. Enjoyed it so much. Loved the reminiscing about Boca Academy and Pine Crest! Those were the days. Learned many things about Gerard! Had forgotten that you went to Columbia Law - my son did as well. I will definitely listen each time. Great job!"

    Liz, on Fresh Mix
    Liz, on Fresh Mix Boynton Beach, FL

  • Jaime - just got back from Podfest and wanted to say, great job!

    Ryan Taylor Rose
    Ryan Taylor Rose Director of Sales & Partnership Development, Syracuse University

  • "I'm a huge fan of Florida craft beer!"

    Donnie, FPN Insider
    Donnie, FPN Insider Tampa

  • "What I love most about living in Florida is the work life culture; it’s so much easier to get the work/life balance that I want... and I love both equally!"

    Supna, FPN Insider
    Supna, FPN Insider Palm Harbor

  • "It may be cliche, but my favorite thing about Florida is definitely Disney World (followed closely by Universal Studios)."

    Danielle, FPN Insider
    Danielle, FPN Insider Bradenton

  • "Born and raised in Miami and my favorite thing about Florida is the culture, food, and landscape."

    Vicky, FPN Insider
    Vicky, FPN Insider Miami

  • "I'm from New Jersey! Do I really need to tell you what I love about the Sunshine State?!"

    Zack, FPN Insider
    Zack, FPN Insider Florida

  • "I have just settled in Florida in October--hopefully for a long time! So far, I love Florida winters!"

    Stephanie, FPN Insider
    Stephanie, FPN Insider Homosassa

  • "Every show makes me want to go on all these adventures!"

    Kimberly on Finding Florida
    Kimberly on Finding Florida Orange, California

  • "I love when you play the Florida jingle from the 70's."

    Rhonda, FPN Insider on Finding Florida
    Rhonda, FPN Insider on Finding Florida Whitby, Ontario, Canada

  • "I'm from Wakulla and finishing grad school in St. Pete. Both places are pretty awesome--Wakulla for its natural awesomeness, and St. Pete for its "hipster cool." St. Pete is great for bars, restaurants, and the arts."

    Alan, FPN Insider
    Alan, FPN Insider Wakulla County

  • "I especially love the northern gulf coast, from Cedar Key through Port St. Joe - so much natural Florida that has not been yet developed that people need to see to believe."

    Rachel, FPN Insider
    Rachel, FPN Insider Wakulla County

  • "I love that I can wear flip flops year-round in Florida. Even on cold days like today!"

    Howard, FPN Insider
    Howard, FPN Insider Orlando

  • "Super fun and entertaining to listen to! I’m learning so much about my favorite state! Thanks guys!"

    Courtney on Finding Florida
    Courtney on Finding Florida Florida

  • "I truly luv these podcasts...great memories for me!"

    Ellen on Finding Florida
    Ellen on Finding Florida Manhattan

  • "I love these two! Glenn and Jaime have put together an amazing show all about having fun in Florida. But they also are huge champions of the art of podcasting and helping the rest of us be the best we can at whatever we do. Thank you both!"

    Desmond on Finding Florida
    Desmond on Finding Florida Jupiter

  • "So many laughs and insights shared by Jaime and her interesting guests, i love listening to the podcasts on my commute."

    Nixy on Curve the Cube
    Nixy on Curve the Cube West Palm Beach

  • "This is a little lift that we've needed to get our podcast out there to the masses."

    Nancy on The Florida Podcast Directory
    Nancy on The Florida Podcast Directory Host, Nail the Sale

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Today, I want to make sure you are thinking strategically about your podcast in terms of the holidays and heading into the new year. What should be on your end-of-year to-do list? And, what opportunities might you be able to take advantage of? Well, I will first be sharing some considerations you should think through and plan for in terms of how the holidays will impact your show’s production and release schedule. Then, I will help you find those special holiday-related opportunities you do NOT want to miss out on. And, finally, I will end with a couple of thoughts on how to plan for your next year of podcasting. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
Click for Info and Audio!
Audience engagement is a key component to the success of most podcasts and podcasters. So, how do you do it? I will first run through the many benefits that come from engaging with your listeners. Then, I will give you a run down of ways to have that kind of back-and-forth relationship with your audience that goes well beyond your closing calls to action. And, nope… I am NOT talking about social media. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!
Click for Info and Audio!
I had the honor of presenting twice virtually at the 4th annual Afros & Audio Podcast Festival this past October, and I am sharing one of those presentations on monetization here with you today! I will be highlighting the tactics I have used over the years to design shows that are ripe for sponsorship and other types of monetization. First, I will explain why, as a blanket rule for podcasters, the CPM model of advertising is NOT an ideal way to go and instead offer you an alternative approach. From there, I will give you a roadmap for tapping into your resources to prime your show’s format for monetization and share various ways to monetize your show above and beyond packing it full of ads and turning off your listeners. Come discover several, less-obvious ways to monetize your podcast platform and optimize the return on investment with every episode. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
Click for Info and Audio!
I will share with you the four main positive drivers for search engine optimization that I want you to focus on to organically grow the exposure for your show through your podcast’s website content: 1) keeping your site fresh and up-to-date, 2) site relevancy, 3) linkbacks, and 4) the average time spent by visitors on your site. And, all four of these positive drivers for SEO are super easy to take advantage of, once I let you in on a few simple tricks. So, first I will explain these SEO drivers and then I will give you habits to incorporate into your podcast workflow and your website content that will really help you take advantage of these concepts. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
Click for Info and Audio!
You MUST have a website for your podcast (or at least, a landing page for it on your main website). And, I’ll start off today by telling you why. Then, I will discuss the general rules of any good website structure and framework and run through some key points on website design for a podcast website specifically–including the essential content elements that any podcast’s web presence should include. Plus, I remind you to make your podcast’s website mobile-friendly and share a few best practices on what NOT to do. And, I will end by recommending a tool that makes accomplishing all of this for your show ridiculously easy. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!
Click for Info and Audio!
Today, we will decode the power of SEO for your podcast! I will start off with a brief intro into the concept of search engine optimization and by sharing an SEO-inspired listener question. Then, I will help you boost the relevancy of your list of keywords from Episode 56 with two of my favorite online tools for finding both the best keywords for your content, and also the best content for your keywords. Next, I will run through optimizing your podcast’s general hosting account settings for discoverability and share my method for putting together SEO-friendly episode titles and descriptions. And, I will end this Podcasting 101 topic with some final SEO thoughts–and, spoiler alert–they aren’t from me. Listen in and let's do this...!
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I will begin turning your attention now toward marketing that great content you have been working on in order to help find and grow your audience. And, that begins with naming your podcast! So, I will first discuss how the best name for a show often lies at the intersection of being matter-of-fact and being clever. Then, I will encourage you to cross your T’s and dot your I’s with some due diligence checks for the name you land on. Then, I’ll remind you not to let your search for the “perfect” name deter you from getting your show off the ground. And, I’ll end with thoughts on whether or not you should ever change your podcast’s name. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!
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For my next Podcasting 102 topic, let’s work together to take your solo episodes up a notch! First, I will start by answering a question I brought up on the last episode: why you should share stories of both your own wins AND your losses. Then, I will run through my list of the various types of solo content I have used for my own shows or suggested for clients over the years, so that you can have an initial grab bag of ideas for including solo content in your podcasting. Then, I will end with suggestions for capitalizing on your solo content by incorporating it into other efforts you are already making and content you are already producing to build your brand’s exposure. I will help you figure out how to make it all work together. Listen in and let's do this...!
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For my next Podcasting 101 topic, I am going to dive into how to keep your solo episodes within the scope of your subject matter, so as to not overwhelm your listeners. First, I will discuss keeping your listeners in mind when deciding how detailed into the weeds to go in your solo content. But, I will also explain why you have to keep YOURSELF in mind when deciding on how detailed to go in your content prep. And, at all times, you must avoid making a solo episode too focused on yourself. So, I will go over that with you, as well. And, I will have one more final note for you that just may be the most important thing for you to keep in mind, when you get ready to hit that microphone. Listen in and let's do this...!
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For my next Podcasting 101 topic, I want to switch gears from talking about guested episodes to having great solo episodes. First, I’ll begin with reasons why incorporating solo episodes into your podcasting endeavors can help boost your brand so powerfully. Plus, I’ll share some thoughts on why, with a solo episode, it is more important than ever to give it a good structure. And, I will dive into how to then structure your episode’s content for that best episode flow. And, I’ll end with a quick final note on keeping your episodes within the scope of your topic, which will lead you into next week’s episode. Listen in and let's do this...!
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Let’s amp up these guest-related lessons to Podcasting 102! Today, I am reviewing with you how I have learned to create great interview moments over the years. And, that begins with how you start the interview in the first place. Then, I will take you through recognizing those moments of uniqueness, relation, or difference (whether prepped for or spontaneous) and discuss how to utilize them. Then, whether deciding to work a hard pivot into the conversation or to let a question go, I will help you navigate how to keep your interview flowing naturally. Finally, I will end with just that: how to end your guest interviews. Listen in and let's do this...!
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Let us head to the next station stop on this guest interview track and finally get into discussing the interview itself! I’ll start off this next Podcasting 101 topic with one of my NUMBER ONE rules when it comes to pretty much anything–and that includes having a good interview. Then, we will step through the basic process of interviewing a guest: introducing them and getting things started, navigating through the conversation, and finally, ending the interview. And, this episode is also the perfect time for me to share one of my favorite analogies: The Road Trip. Listen in and let's do this...!
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I’m going to continue helping you become the BEST podcast host for your guests that you can be. And, on this Podcasting 101 episode, I will focus with you on preparing the content for your guest interviews, starting with the decision whether to send boilerplate questions to your guest ahead of time. Plus, I will reveal the two questions I always recommend that you ask guests before you interview them. Then, I will take you through my process of researching your guest, preparing your topic points, and organizing your questions to maximize the flow of your conversation. And, I will also share with you the two particular elements I want you to be looking for when you are researching your guest in the first place, so you can create great moments in your interviews. Listen in and let's do this...!
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For my next Podcasting 101 topic, I’m going to help you prepare for your guests by taking you through the four main steps of the process. First, where do you find them? Then, once you’ve found them, what are the best ways to approach them? And, in terms of scheduling your guests, I’ll cover two opposing schools of thought. (Who knew such a simple step could cause so much controversy?!?) And, last, I’ll walk you through the instructions you will want to provide your guests, so they can best prepare themselves for your recording session. In this episode, I will take you from discovering great potential guests through to the final instructions you’ll share with them as you hit that record button. Listen in and let's do this...!
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Let’s dip into sizzle reels for my next Podcasting 102 topic! A good sizzle reel can open the door that brings your show to the next level–both in terms of audience growth and partnerships. So, I’ll first go over with you what a sizzle reel even is and when you might need one. Then, I’ll review the basic nuts and bolts of a sizzle reel and discuss how to repackage your same core sizzle reel for multiple purposes. And, I’ll end the episode with a few examples of how and when I’ve used them over the years, so you can think of how to bring a sizzle reel into your podcast branding toolbox. Listen in and let's do this...!
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For my next Podcasting 101 topic, I’ll dive into defining your ideal listener. Knowing the people who are listening to you (and who you WANT to be listening to you) is critical in deciding the content to present on each episode and also for presenting yourself and your show to the right potential sponsors, partners, and guests. So, it is critical to think about who you are creating your show for–both in initially developing your show and when you are evolving it over time. As a natural continuation of my last lesson on your podcast being all about your listeners, on this episode, I’ll break down how to define the ideal listener of your own show. Listen in and let's do this...!
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For this next Podcasting 101 topic, I want to make it SUPER clear that the most important focus for your show is how well you are making it all about your listeners. It’s a key concept that you need to apply to all aspects of your show if you want to see good audience growth. And, in this episode, I’ll be honing in on 4 fundamental areas of consideration: picking your guests, figuring out when during the week it’s best to release your episodes, which sponsors to partner with, and what resources you can make available to your listening base for reference after the episode. Along the way, I will give you loads to think about in terms of YOUR listeners and how to make your show truly geared towards them and audience growth. And, I’ll even share one of my favorite quotes of all time, because the advice it conveys is simply fantastic. Listen in and let's do this...!
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For my first Podcasting 102 topic, I’m going to dive into a Jaime-ism for audience growth known as my disciples lesson. Remember when I had you examine your ecosystem back on Episode 35? Well, those lists you made were an effort to uncover launch partners, potential guests, monetization opportunities, and more. Well, today’s lesson on creating disciples for your show is a cornerstone to ALL of those opportunities. Organic, word-of-mouth growth is STILL the best way to grow your audience and build your relationships; but, that doesn’t mean that growth has to be slow. My advice today can be a booster shot for your organic growth opportunities and will be a concept I revisit with you for a LOT of various future lessons. So, you will really want to lean in today. Listen in and let's do this...!
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For my next Podcasting 101 topic, I am discussing the conundrum of finding the balance between sharing your life with your listeners and OVERsharing your life with your listeners. First, I’ll cover why it’s especially important to strike this balance when creating content as a podcast. Then, I’ll reveal where the danger lies in oversharing on your show. And, I’ll end with a simple share of my own: my three rules of thumb to help you find the right balance in what to share on YOUR podcast. Listen in and let's do this...!
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For our first Podcasting 101 topic after taking you through the launch process, I’ll share my initial thoughts on having a show with co-hosts–whether you are starting a new show and want to find a co-host to work with from day 1 or you already have a show and are interested in bringing a co-host into the mix. First, I’ll go over a few key ingredients that make for a good co-hosting situation and methods for finding the right person to partner with. Then, I’ll review some tips on working with your co-host–both strategic and technical. Listen in and let's do this...!
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In Part 4 of this series of episodes, The Technical Side of Launching, I will take you through the final two steps of the process: publishing (creating your podcast’s hosting account) and distribution (submitting your show to the podcast player platforms). First, I’ll explain the purpose of your podcast’s hosting account and cover the basics of setting it up for your show. I’ll include advice on how to optimize your account to maximize your podcast’s discoverability. Then, I’ll break down your podcast’s RSS feed URL (essentially, its address on the internet) and how you submit your RSS feed to the podcast players, so your show can be heard on all the platforms. Break out those fireworks, because it’s launch time!! Listen in and let's do this...
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In Part 3 of this series of episodes, The Technical Side of Launching, I’ll cover for you the two pieces of content required for you to submit your show to the platforms: your trailer track and your show art. I’ll begin with a bit of history of the trailer episode, so you can understand the purpose behind it. Then, I’ll share the two options people typically consider when deciding on how to introduce their show to the world, along with two other approaches I’ve developed launching dozens of podcasts over the years. Next, I’ll turn towards tips on your show art, beginning with the main specifications required by the podcast platforms, so yours isn’t rejected. Then, I’ll guide you through several considerations for the design of your show art–both what to do and mistakes to avoid. Plus, I’ll share my thoughts on the debate of having your own image as part of your show art or not. When is it important to show your face, and when is it perhaps a waste of your graphic real estate? And, finally, I’ll help you find resources to secure your own show art. It’s another episode chock-FULL of tips to help you podcast your brand in the best way for YOU! Listen in and let's do this...!
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In Part 2 of this next series of episodes, The Technical Side of Launching, I’ll cover for you both various methods of recording AND how to prep your space for optimal sound. I’ll begin by explaining how your recording options split into two basic categories: hardware versus software. And, in terms of the software, I’ll run through the three different types of software options: your editing program, your connection software, and standalone recording program–also touching on the pros and cons of single track versus a multi-track recording. And then, yes, in this episode, I will FINALLY be covering the “Where” side of your setup with tips on choosing the best space and then how to optimize it for your sound. Plus, I’ll reveal my most critical point about the recording process and share tips for handling sound issues in real time while recording. This episode is chock-full of recording session know-how. So, listen in and let's do this...!
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In Part 1 of this next series of episodes, The Technical Side of Launching, I’ll be diving deeper into the first two parts of my roadmap of 8 steps involved in the technical side of launching your podcast: Equipment and Getting Connected for Remote Recordings. I’m sharing with you details on the equipment you’ll need to launch your podcast (the HARDWARE side) and providing suggestions on how you can connect for remote recordings (the SOFTWARE side). I’m going to explain how to get yourself set up technically for various typical recording scenarios: solo, remote, and in-person. Check the show notes for the link to my Equipment Guide and follow along with this episode, so you can make the most informed decision for your show’s format and yourself (including based on your budget.) Listen in and let's do this...!
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Now that we have fully explored the conceptual side of your launch, we are getting into our next series of episodes: the Technical Side of Launching. And, in this Prelude episode, I’ll give you a top-to-bottom run through of the process, so that you have a clear idea of how it all works from start to finish. I’ll start with a review of the equipment you need and methods for recording your show and take you all the way through getting your podcast launched and distributed on the major platforms–covering 8 main steps in all. And, if you’ve already launched your podcast, let this episode be a double-check of whether you missed anything important. Then, in the episodes to follow, I’ll take you into a deep dive on each of these steps as we complete the technical side of your launch. Listen in and let's do this...!
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In Part 5 of my initial series of episodes, Thoughts Before Launching: The How, I begin with describing the two most common types of show formats. But, we won’t stop there! I’ll then share with you several other options beyond just those two most popular ones. And, I’ll present the possibilities to you by shedding light on which formats work really well as full episodes versus those that lend themselves more to being used as segments. Plus, I’ll include a BUNCH of examples (also linked in the show notes for you), so you can hear how others have brought these formats to life. Listen in and let's do this...!
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In Part 4 of my initial series of episodes, Thoughts Before Launching: The When, we’ll talk about how often you should plan on releasing your episodes–starting first with one of the most common misconceptions. Then, I’ll shed some light on what goes into the craft of podcasting, when it makes sense to increase your frequency, what you need to anticipate and prepare your podcasting process for, and balancing your own plate with your audience’s expectations. Listen in and let's do this...!
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In Part 3 of my initial series of episodes, Thoughts Before Launching: The Who, I guide you through taking a close look at your relationships and connections to figure out who can best help you establish your podcast as you’re getting off the ground and who can help grow your show over time and how. I’ll break down the 5 categories of your ecosystem, helping you think through who belongs to yours, while you make some lists as you listen along. Then, I’ll shed light on how to mine those lists to discover the opportunities that might exist for you, your show, and your brand. Listen in and let's do this...!
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In Part 2 of my initial series of episodes, Thoughts Before Launching: The Why, I’m going to take you through one of my very first exercises I do with new clients when developing their shows: My Mirror Exercise. We all should know why we are podcasting; but, did you know there are actually TWO sides to that very important question? Listen in and let's do this...!
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In Part 1 of my initial series of episodes, Thoughts Before Launching: The What, I wanted to start you off with my #1 piece of advice when going into podcasting your brand: do NOT make your show one long sales pitch. In other words, no infomercials, please. Listen in and let's do this...!
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Producer Jaime hones in the theme of this show, transitioning to Podcasting Your Brand–a show that will provide you with the learning lessons to podcast YOUR brand. And, she starts with some quick, but seriously powerful tips on how to build the foundation of a successful podcast. This sizzle reel of clips are from some of Producer Jaime’s various recent guest appearances on shows where she was invited to discuss podcasting and the journey of her career. Take notes on her quick run through of tips, as she touches on the correct order of a podcast launch, naming a podcast, the two technical pieces you need to submit your show to all the podcast players, and common mistakes that cause people to quit. Come learn from Producer Jaime’s extensive experience building brands through the power of podcasting! Remember: “The only thing more powerful than your voice is your spirit to use it.” So, turn that mic on…
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Considering a podcast for YOUR brand’s content offerings? Be sure your show not only represents your brand’s quality, mission, and message, but is also maximized for success! Learn the tools to properly launch and then build your brand through the power of podcasting on Podcasting Your Brand.
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Today, I want to make sure you are thinking strategically about your podcast in terms of the holidays and heading into the new year. What should be on your end-of-year to-do list? And, what opportunities might you be able to take advantage of? Well, I will first be sharing some considerations you should think through and plan for in terms of how the holidays will impact your show’s production and release schedule. Then, I will help you find those special holiday-related opportunities you do NOT want to miss out on. And, finally, I will end with a couple of thoughts on how to plan for your next year of podcasting. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
Click for Info and Audio!
Audience engagement is a key component to the success of most podcasts and podcasters. So, how do you do it? I will first run through the many benefits that come from engaging with your listeners. Then, I will give you a run down of ways to have that kind of back-and-forth relationship with your audience that goes well beyond your closing calls to action. And, nope… I am NOT talking about social media. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!
Click for Info and Audio!
I had the honor of presenting twice virtually at the 4th annual Afros & Audio Podcast Festival this past October, and I am sharing one of those presentations on monetization here with you today! I will be highlighting the tactics I have used over the years to design shows that are ripe for sponsorship and other types of monetization. First, I will explain why, as a blanket rule for podcasters, the CPM model of advertising is NOT an ideal way to go and instead offer you an alternative approach. From there, I will give you a roadmap for tapping into your resources to prime your show’s format for monetization and share various ways to monetize your show above and beyond packing it full of ads and turning off your listeners. Come discover several, less-obvious ways to monetize your podcast platform and optimize the return on investment with every episode. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
Click for Info and Audio!
I will share with you the four main positive drivers for search engine optimization that I want you to focus on to organically grow the exposure for your show through your podcast’s website content: 1) keeping your site fresh and up-to-date, 2) site relevancy, 3) linkbacks, and 4) the average time spent by visitors on your site. And, all four of these positive drivers for SEO are super easy to take advantage of, once I let you in on a few simple tricks. So, first I will explain these SEO drivers and then I will give you habits to incorporate into your podcast workflow and your website content that will really help you take advantage of these concepts. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
Click for Info and Audio!
You MUST have a website for your podcast (or at least, a landing page for it on your main website). And, I’ll start off today by telling you why. Then, I will discuss the general rules of any good website structure and framework and run through some key points on website design for a podcast website specifically–including the essential content elements that any podcast’s web presence should include. Plus, I remind you to make your podcast’s website mobile-friendly and share a few best practices on what NOT to do. And, I will end by recommending a tool that makes accomplishing all of this for your show ridiculously easy. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!
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Today, we will decode the power of SEO for your podcast! I will start off with a brief intro into the concept of search engine optimization and by sharing an SEO-inspired listener question. Then, I will help you boost the relevancy of your list of keywords from Episode 56 with two of my favorite online tools for finding both the best keywords for your content, and also the best content for your keywords. Next, I will run through optimizing your podcast’s general hosting account settings for discoverability and share my method for putting together SEO-friendly episode titles and descriptions. And, I will end this Podcasting 101 topic with some final SEO thoughts–and, spoiler alert–they aren’t from me. Listen in and let's do this...!
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I will begin turning your attention now toward marketing that great content you have been working on in order to help find and grow your audience. And, that begins with naming your podcast! So, I will first discuss how the best name for a show often lies at the intersection of being matter-of-fact and being clever. Then, I will encourage you to cross your T’s and dot your I’s with some due diligence checks for the name you land on. Then, I’ll remind you not to let your search for the “perfect” name deter you from getting your show off the ground. And, I’ll end with thoughts on whether or not you should ever change your podcast’s name. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!
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For my next Podcasting 102 topic, let’s work together to take your solo episodes up a notch! First, I will start by answering a question I brought up on the last episode: why you should share stories of both your own wins AND your losses. Then, I will run through my list of the various types of solo content I have used for my own shows or suggested for clients over the years, so that you can have an initial grab bag of ideas for including solo content in your podcasting. Then, I will end with suggestions for capitalizing on your solo content by incorporating it into other efforts you are already making and content you are already producing to build your brand’s exposure. I will help you figure out how to make it all work together. Listen in and let's do this...!
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For my next Podcasting 101 topic, I am going to dive into how to keep your solo episodes within the scope of your subject matter, so as to not overwhelm your listeners. First, I will discuss keeping your listeners in mind when deciding how detailed into the weeds to go in your solo content. But, I will also explain why you have to keep YOURSELF in mind when deciding on how detailed to go in your content prep. And, at all times, you must avoid making a solo episode too focused on yourself. So, I will go over that with you, as well. And, I will have one more final note for you that just may be the most important thing for you to keep in mind, when you get ready to hit that microphone. Listen in and let's do this...!
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For my next Podcasting 101 topic, I want to switch gears from talking about guested episodes to having great solo episodes. First, I’ll begin with reasons why incorporating solo episodes into your podcasting endeavors can help boost your brand so powerfully. Plus, I’ll share some thoughts on why, with a solo episode, it is more important than ever to give it a good structure. And, I will dive into how to then structure your episode’s content for that best episode flow. And, I’ll end with a quick final note on keeping your episodes within the scope of your topic, which will lead you into next week’s episode. Listen in and let's do this...!
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Let’s amp up these guest-related lessons to Podcasting 102! Today, I am reviewing with you how I have learned to create great interview moments over the years. And, that begins with how you start the interview in the first place. Then, I will take you through recognizing those moments of uniqueness, relation, or difference (whether prepped for or spontaneous) and discuss how to utilize them. Then, whether deciding to work a hard pivot into the conversation or to let a question go, I will help you navigate how to keep your interview flowing naturally. Finally, I will end with just that: how to end your guest interviews. Listen in and let's do this...!
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Let us head to the next station stop on this guest interview track and finally get into discussing the interview itself! I’ll start off this next Podcasting 101 topic with one of my NUMBER ONE rules when it comes to pretty much anything–and that includes having a good interview. Then, we will step through the basic process of interviewing a guest: introducing them and getting things started, navigating through the conversation, and finally, ending the interview. And, this episode is also the perfect time for me to share one of my favorite analogies: The Road Trip. Listen in and let's do this...!
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I’m going to continue helping you become the BEST podcast host for your guests that you can be. And, on this Podcasting 101 episode, I will focus with you on preparing the content for your guest interviews, starting with the decision whether to send boilerplate questions to your guest ahead of time. Plus, I will reveal the two questions I always recommend that you ask guests before you interview them. Then, I will take you through my process of researching your guest, preparing your topic points, and organizing your questions to maximize the flow of your conversation. And, I will also share with you the two particular elements I want you to be looking for when you are researching your guest in the first place, so you can create great moments in your interviews. Listen in and let's do this...!
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For my next Podcasting 101 topic, I’m going to help you prepare for your guests by taking you through the four main steps of the process. First, where do you find them? Then, once you’ve found them, what are the best ways to approach them? And, in terms of scheduling your guests, I’ll cover two opposing schools of thought. (Who knew such a simple step could cause so much controversy?!?) And, last, I’ll walk you through the instructions you will want to provide your guests, so they can best prepare themselves for your recording session. In this episode, I will take you from discovering great potential guests through to the final instructions you’ll share with them as you hit that record button. Listen in and let's do this...!
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Let’s dip into sizzle reels for my next Podcasting 102 topic! A good sizzle reel can open the door that brings your show to the next level–both in terms of audience growth and partnerships. So, I’ll first go over with you what a sizzle reel even is and when you might need one. Then, I’ll review the basic nuts and bolts of a sizzle reel and discuss how to repackage your same core sizzle reel for multiple purposes. And, I’ll end the episode with a few examples of how and when I’ve used them over the years, so you can think of how to bring a sizzle reel into your podcast branding toolbox. Listen in and let's do this...!
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For my next Podcasting 101 topic, I’ll dive into defining your ideal listener. Knowing the people who are listening to you (and who you WANT to be listening to you) is critical in deciding the content to present on each episode and also for presenting yourself and your show to the right potential sponsors, partners, and guests. So, it is critical to think about who you are creating your show for–both in initially developing your show and when you are evolving it over time. As a natural continuation of my last lesson on your podcast being all about your listeners, on this episode, I’ll break down how to define the ideal listener of your own show. Listen in and let's do this...!
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For this next Podcasting 101 topic, I want to make it SUPER clear that the most important focus for your show is how well you are making it all about your listeners. It’s a key concept that you need to apply to all aspects of your show if you want to see good audience growth. And, in this episode, I’ll be honing in on 4 fundamental areas of consideration: picking your guests, figuring out when during the week it’s best to release your episodes, which sponsors to partner with, and what resources you can make available to your listening base for reference after the episode. Along the way, I will give you loads to think about in terms of YOUR listeners and how to make your show truly geared towards them and audience growth. And, I’ll even share one of my favorite quotes of all time, because the advice it conveys is simply fantastic. Listen in and let's do this...!
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For my first Podcasting 102 topic, I’m going to dive into a Jaime-ism for audience growth known as my disciples lesson. Remember when I had you examine your ecosystem back on Episode 35? Well, those lists you made were an effort to uncover launch partners, potential guests, monetization opportunities, and more. Well, today’s lesson on creating disciples for your show is a cornerstone to ALL of those opportunities. Organic, word-of-mouth growth is STILL the best way to grow your audience and build your relationships; but, that doesn’t mean that growth has to be slow. My advice today can be a booster shot for your organic growth opportunities and will be a concept I revisit with you for a LOT of various future lessons. So, you will really want to lean in today. Listen in and let's do this...!
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For my next Podcasting 101 topic, I am discussing the conundrum of finding the balance between sharing your life with your listeners and OVERsharing your life with your listeners. First, I’ll cover why it’s especially important to strike this balance when creating content as a podcast. Then, I’ll reveal where the danger lies in oversharing on your show. And, I’ll end with a simple share of my own: my three rules of thumb to help you find the right balance in what to share on YOUR podcast. Listen in and let's do this...!
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For our first Podcasting 101 topic after taking you through the launch process, I’ll share my initial thoughts on having a show with co-hosts–whether you are starting a new show and want to find a co-host to work with from day 1 or you already have a show and are interested in bringing a co-host into the mix. First, I’ll go over a few key ingredients that make for a good co-hosting situation and methods for finding the right person to partner with. Then, I’ll review some tips on working with your co-host–both strategic and technical. Listen in and let's do this...!
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In Part 4 of this series of episodes, The Technical Side of Launching, I will take you through the final two steps of the process: publishing (creating your podcast’s hosting account) and distribution (submitting your show to the podcast player platforms). First, I’ll explain the purpose of your podcast’s hosting account and cover the basics of setting it up for your show. I’ll include advice on how to optimize your account to maximize your podcast’s discoverability. Then, I’ll break down your podcast’s RSS feed URL (essentially, its address on the internet) and how you submit your RSS feed to the podcast players, so your show can be heard on all the platforms. Break out those fireworks, because it’s launch time!! Listen in and let's do this...
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In Part 3 of this series of episodes, The Technical Side of Launching, I’ll cover for you the two pieces of content required for you to submit your show to the platforms: your trailer track and your show art. I’ll begin with a bit of history of the trailer episode, so you can understand the purpose behind it. Then, I’ll share the two options people typically consider when deciding on how to introduce their show to the world, along with two other approaches I’ve developed launching dozens of podcasts over the years. Next, I’ll turn towards tips on your show art, beginning with the main specifications required by the podcast platforms, so yours isn’t rejected. Then, I’ll guide you through several considerations for the design of your show art–both what to do and mistakes to avoid. Plus, I’ll share my thoughts on the debate of having your own image as part of your show art or not. When is it important to show your face, and when is it perhaps a waste of your graphic real estate? And, finally, I’ll help you find resources to secure your own show art. It’s another episode chock-FULL of tips to help you podcast your brand in the best way for YOU! Listen in and let's do this...!
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In Part 2 of this next series of episodes, The Technical Side of Launching, I’ll cover for you both various methods of recording AND how to prep your space for optimal sound. I’ll begin by explaining how your recording options split into two basic categories: hardware versus software. And, in terms of the software, I’ll run through the three different types of software options: your editing program, your connection software, and standalone recording program–also touching on the pros and cons of single track versus a multi-track recording. And then, yes, in this episode, I will FINALLY be covering the “Where” side of your setup with tips on choosing the best space and then how to optimize it for your sound. Plus, I’ll reveal my most critical point about the recording process and share tips for handling sound issues in real time while recording. This episode is chock-full of recording session know-how. So, listen in and let's do this...!
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In Part 1 of this next series of episodes, The Technical Side of Launching, I’ll be diving deeper into the first two parts of my roadmap of 8 steps involved in the technical side of launching your podcast: Equipment and Getting Connected for Remote Recordings. I’m sharing with you details on the equipment you’ll need to launch your podcast (the HARDWARE side) and providing suggestions on how you can connect for remote recordings (the SOFTWARE side). I’m going to explain how to get yourself set up technically for various typical recording scenarios: solo, remote, and in-person. Check the show notes for the link to my Equipment Guide and follow along with this episode, so you can make the most informed decision for your show’s format and yourself (including based on your budget.) Listen in and let's do this...!
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Now that we have fully explored the conceptual side of your launch, we are getting into our next series of episodes: the Technical Side of Launching. And, in this Prelude episode, I’ll give you a top-to-bottom run through of the process, so that you have a clear idea of how it all works from start to finish. I’ll start with a review of the equipment you need and methods for recording your show and take you all the way through getting your podcast launched and distributed on the major platforms–covering 8 main steps in all. And, if you’ve already launched your podcast, let this episode be a double-check of whether you missed anything important. Then, in the episodes to follow, I’ll take you into a deep dive on each of these steps as we complete the technical side of your launch. Listen in and let's do this...!
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In Part 5 of my initial series of episodes, Thoughts Before Launching: The How, I begin with describing the two most common types of show formats. But, we won’t stop there! I’ll then share with you several other options beyond just those two most popular ones. And, I’ll present the possibilities to you by shedding light on which formats work really well as full episodes versus those that lend themselves more to being used as segments. Plus, I’ll include a BUNCH of examples (also linked in the show notes for you), so you can hear how others have brought these formats to life. Listen in and let's do this...!
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In Part 4 of my initial series of episodes, Thoughts Before Launching: The When, we’ll talk about how often you should plan on releasing your episodes–starting first with one of the most common misconceptions. Then, I’ll shed some light on what goes into the craft of podcasting, when it makes sense to increase your frequency, what you need to anticipate and prepare your podcasting process for, and balancing your own plate with your audience’s expectations. Listen in and let's do this...!
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In Part 3 of my initial series of episodes, Thoughts Before Launching: The Who, I guide you through taking a close look at your relationships and connections to figure out who can best help you establish your podcast as you’re getting off the ground and who can help grow your show over time and how. I’ll break down the 5 categories of your ecosystem, helping you think through who belongs to yours, while you make some lists as you listen along. Then, I’ll shed light on how to mine those lists to discover the opportunities that might exist for you, your show, and your brand. Listen in and let's do this...!
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In Part 2 of my initial series of episodes, Thoughts Before Launching: The Why, I’m going to take you through one of my very first exercises I do with new clients when developing their shows: My Mirror Exercise. We all should know why we are podcasting; but, did you know there are actually TWO sides to that very important question? Listen in and let's do this...!
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In Part 1 of my initial series of episodes, Thoughts Before Launching: The What, I wanted to start you off with my #1 piece of advice when going into podcasting your brand: do NOT make your show one long sales pitch. In other words, no infomercials, please. Listen in and let's do this...!
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Producer Jaime hones in the theme of this show, transitioning to Podcasting Your Brand–a show that will provide you with the learning lessons to podcast YOUR brand. And, she starts with some quick, but seriously powerful tips on how to build the foundation of a successful podcast. This sizzle reel of clips are from some of Producer Jaime’s various recent guest appearances on shows where she was invited to discuss podcasting and the journey of her career. Take notes on her quick run through of tips, as she touches on the correct order of a podcast launch, naming a podcast, the two technical pieces you need to submit your show to all the podcast players, and common mistakes that cause people to quit. Come learn from Producer Jaime’s extensive experience building brands through the power of podcasting! Remember: “The only thing more powerful than your voice is your spirit to use it.” So, turn that mic on…
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Considering a podcast for YOUR brand’s content offerings? Be sure your show not only represents your brand’s quality, mission, and message, but is also maximized for success! Learn the tools to properly launch and then build your brand through the power of podcasting on Podcasting Your Brand.
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